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Design discovery
- Goals & success criteria Output: Overarching aims
- Users & key journeys Output: Main user types and core tasks
- Design principles Output: Agreed priorities for usability, accessibility, UX, (security, privacy?) and trade-offs
- Identity directions Output: Personality attributes, voice directions, visual references
Design creation
- Identity design Output: Logo, colour palette, typography, icons / illustrations, example screen.
- Sketches & wireframes Output: Wireframes for key screens and flows
- Copy & microcopy Output: Onboarding text, labels, buttons, messages
- Visual design Output: High-fidelity screens and simple style guide
- Usability and accessibility review Output: Prioritised issues, required design changes
Design evolution
- User testing & feedback Output: Prioritised issues and improvements
- Design backlog & governance Output: Ongoing list of UX/UI decisions and future work